Start with the two most likely and run an A/B test using these steps in your onboarding process. In order to know what your aha moment is for sure, you should test different possibilities to see which action performs best. Listing these potential aha moments in order of probability would be a helpful guide for the next stage.
While working on this, think about what problem your product solves as this may help you to determine the most likely aha moment.
Once you have a few ideas as to what your product’s aha moment could be you should hypothesize which actions are most strongly linked to it. You may find new aspects of the onboarding process to consider as an aha moment. These missing actions may lead you closer to your aha moment.įinally, try asking for user feedback on the onboarding process. Since aha moments are correlated with retention rate, common actions amongst retained customers may be where your aha moment lives.Įqually, you should take a look at what actions churned customers commonly avoid doing during onboarding. To find your aha moment it's important to start with what actions your retained customers tend to take when onboarding. Hopefully, after reading about those examples of brilliant aha moments, you are ready to find your product’s aha moment! Well look no further, here are some key steps you can take to discover your products aha moment.
THAT AHA MOMENT FULL
GrubhubĬustomers have their aha moment when they type their address into Grubhub and a full page of restaurant results appears for them to choose from. The aha moment when using Venga is realizing there’s actionable data points for personalization. Venga is an analytics tool for restaurant operators. Trainual’s aha moment is when a new member of the team is trained almost entirely hands-off. Trainual is a growth and training platform that allows new employees to quickly get up to speed. This is because of the ease of the platform and the lack of technical skills required to publish a campaign. Users experience an aha moment when they click publish while using Wishpond. Wishpond is a marketing campaign platform for creating landing pages, contests, and sending emails. The aha moment when using Supermetrics is when users run their first query and realize how simple the process is. Supermetrics is a marketing add-on for Google Sheets and Data Studio which turns analytics data into automated reports.
HeadspaceĪfter taking a short quiz in Headspace’s app, users are met with a personalized meditation routine - giving them an aha moment, as they realize how easy meditation can be. The tutorial also allows users to see this without them having to actually create anything.
THAT AHA MOMENT PROFESSIONAL
The onboarding tutorial at Canva shows customers just how quick and easy it is to create professional graphics - giving them that aha moment quickly. This relieves any anxiety users would’ve had about Calendly not syncing to their calendar correctly! CanvaĬanva is a design tool used to quickly create professional graphics. CalendlyĬalendly allows people to book meetings within a user's calendar.Ĭalendly’s aha moment comes as you sign in with google (which allows you to connect your calendar in one step), but seals the deal by prompting users to book a meeting with themselves. Once this many messages have been sent, it’s a clear indication that the platform has been adopted into the company’s workflow.
Slack’s aha moment is when a team sends 2000 messages into a workspace. Here are some examples of aha moments from a variety of companies.
THAT AHA MOMENT HOW TO
But before we discuss how to find your product’s aha moment, let’s take a look at some examples to inspire you. There are often certain actions that prompt (or correlate with) an aha moment. This moment isn’t about educating your customers about the product, it’s about reminding them why they thought it would be useful! This will lead them on their path to activation. What is an ‘aha!’ moment?Īn aha moment is that sudden realization that this product has value! Your users should experience their aha moment at some point during onboarding. This article dives into some examples of companies’ aha moments and explains how to find your product aha moment. Trying to improve your user design? Or perhaps you want to reduce churn? Understanding aha moments can help.
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